Hi, I'm Deidre. In my posts, I talk about my voyage down the road of self-employment as a web copywriter, my achievements and roadblocks along the way, and what I’m learning as I go (with Marketing Mentor as my guide).
I’m the girl who spends an hour in the cereal aisle reading all the boxes. The one who researches every restaurant instead of just choosing one that looks good. I’m a maximizer—and I’m not proud of it. But it’s a hard habit to break.
In Douglas Davis’ session, Creative Strategy and the Business of Design, he freed me from business maximization when he said, “Eat the chicken, spit out the bones.” This instantly gave me clarity—because up until then, I was astonished and overwhelmed by all the wisdom I’d heard.
I realized the bones (or what’s un-digestible) will be different for everyone. That made me feel so much better, and it’s one of my major takeaways. Take what you need, and leave the rest.
When I remember my goals for my business, it clearly separates chicken from bones. Some tips and ideas shine—others fall to the side. Plus, my chicken might be your bone—and that’s totally cool.
I’ve been calmer than usual after a conference. I’ve been implementing what fits the business I want by following up with new connections, reshaping my offerings, developing a better understanding of my value, and further defining my ideal clients.
I reconfirmed that consistent outreach is key, that our businesses are ever-evolving (and that’s okay!), and that as long as we’re building the businesses we want, based on the clearly defined goals we have, then it’s all good!
Did you attend CFBC? What’s your chicken?
* Chick image, courtesy, Shutterstock.