I work with a lot of people when they are in the throes (I love that word!) of growing their business and I can tell you, it’s not always a pretty process.
Often clients tell me they feel dumb because of what they don’t know or worse, because of what they’ve been doing for so long that hasn’t been working.
My job is not to judge but to listen and guide. I strongly believe in the value of the growing process, which always involves planning and goal-setting but which rarely proceeds in a straight line.
And the truth is that often the goals we set are not reached – but that doesn’t matter. To my mind what’s most important is the process you go through, no matter where you end up.
That is one of the things I talked about recently with Corwin Hiebert, Principal of Taendem Agency, who will be giving a session at CFBC in May in Boston entitled, Creating a Business Action Plan. (Listen to that podcast here.)
At CFBC, he’ll also demonstrate an online tool he uses to structure the Business Action Plan and stay active on all your devices. That way, you’ll feel like you can jump on the opportunities that present themselves.
Corwin’s session is on Friday morning, May 16, and I have just learned that CFBC-only attendees will have free access to Friday’s general sessions as well, featuring Stefan Sagmeister and Andrew Gibbs.
So I hope to see you there – details and sign up here – and be sure to use my $50 promo code “ILISE14” if you haven’t signed up already!